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  • Keyword Analysis

Choosing the right keywords is critical to the success of your SEO campaign.

The first step in determining the keywords you should use is to figure out what the target markets are for your product. Your target market consists of the groups of people who are potential customers for your product. What are your customers' needs, their motivations and their interests both now and in the future?

Keywords are very important. If you choose the wrong keywords, you will miss your target market, and attract the wrong type of customer. You should not use keywords that you think are the right ones. You should know in advance that they are the right ones.

We can help you to find the best keywords for your site. To do this, we need you to brainstorm. Put yourself in your customers' shoes and try and determine the search terms they will use. Your keywords are generally phrases, not words. You should listen to your customers and how they describe your product. What are your industry buzz words? What keywords do your high ranking competitors use? Look at your server logs and determine what search terms people use to find you.

 

   
   
   
   
 
 
 
 
 
 
   

From this information we analyze your list of potential keywords. This will give you an understanding of which ones are highly competitive, and help you to identify possible keywords that have been ignored by competitors, and which may offer a niche opportunity for you.

 

 

Plan to avoid the highly competitive, generic, one word keywords that have many searches. Avoid keywords that have no, or very few, searches done on them.

When the SEO is put into operation, we will use only 2 to 4 keywords per page. The keywords are a reflection of the page content. Your goal is to integrate these keywords intelligently into your written text.